The Secret Tactic for Turning Brand Haters into Loyalists
Author: Chris Malone Source: iMedia ConnectionThere's nothing worse than an angry customer. However, brands have the power to turn haters into fans. Here's one simple way to combat unpleasant...
View ArticleTarget Takes Trick-or-Treating to Instagram
Author: Ashley Rodriguez Source: AdAgeTarget is bringing Halloween to Instagram with a virtual trick-or-treat experience that draws on the do-it-yourself spirit of the holiday. The push, which...
View ArticleThe (Real) Nightmare Before Christmas
Author: Elyse Dupré Source: DM NewsThere are about 70 days until Christmas. So forget the Halloween candy and Frozen costumes. Because if you haven't started making your lists and checking them...
View Article3 Simple Ways to Build Customer Loyalty in the Digital Age
Author: Chris Malone Source: iMedia ConnectionCounterbalance technological advancements with human interaction May Require Registration: No read more
View ArticleChalk and Cheese: How Smart Marketers Differentiate Between Shoppers
Author: Geoff Smith Source: Nielsen WireHaving in-depth consumer insight is critical for effective media planning. Volatility in the consumer landscape challenges media owners, advertisers and...
View ArticleW3C Launches a Payments Interest Group to Monetize the Web
Author: Jack Schofield Source: ZDNetThe World Wide Web Consortium (W3C) is working to develop open standards that will enable companies and individuals to make secure payments over the web. Today...
View ArticleStudy: In-Store Experience Must Begin Tying to Online Experience
Author: Kristina Knight Source: Biz ReportThe advent of online shopping has changed the way many consumers shop for or research products. Now, according to a new study, the online shopping experience...
View ArticleHalloween Shoppers Will Buy More Costumes Than Ever in 2014
Author: Ashley Rodriguez Source: AdAgeIf you don't dress up for Halloween this year, it will be you that stands out.According to a National Retail Federation survey, more Americans will dress up this...
View ArticleMarketers Debate Quality Versus Quantity in Lead Generation
Author: Perry Simpson Source: DM NewsMost marketers agree that lead generation has never been easy. But it's been further complicated by the disjointed purchase habits of today's multi-device,...
View ArticleWhirlpool Is Awash in In-Store Display Data from Mobile Tool
Source: AdAgeWhirlpool took a risk developing an alternative to the traditional washing machine when it launched Swash in conjunction with Procter & Gamble Co. in July. And now the appliance maker...
View ArticleWhat Apple Pay Could Mean for Retailers
Source: eMarketerApple is a tech-scene rockstar. Announcements for new products are treated like blowout concerts—highly exclusive events with such high demand for attendance that the September 9,...
View Article65% of Shoppers Still Rely on Visits to Physical Stores During Online...
Author: Helen Leggatt Source: Biz ReportThe online shopping revolution is yet to happen, according to a new report by Geometry Global, which found that two-thirds of shoppers still visit physical...
View Article7 Ways to Take Your Marketing Strategy to the Big Leagues
Author: Elyse Dupré Source: DM NewsTonight marks the first game of 2014 World Series between the San Francisco Giants and the Kansas City Royals. Making it to the World Series is no easy feat—as...
View ArticleForecast: 27% of Holiday Buys Could be 'Lost' to Abandoned Carts
Author: Kristina Knight Source: Biz ReportJust in time for the busy holiday shopping season, next-gen payment and SaaS hub Jumio is releasing BAM Checkout. It's a mobile solution set up to simplify...
View Article3 Cyber Monday Mistakes to Avoid
Author: Jim Davidson Source: ClickzWhen it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough.Unlike Black Friday, which now...
View ArticleWinning In U.S. Retail When Flat Is The New Norm
Source: Nielsen WireThe U.S. retail landscape, much like the media landscape, is fragmenting. Consumers have more format options than ever, and retailers are steadily re-configuring their footprints...
View ArticleStudy: Santa's Using SaaS
Author: Helen Leggatt Source: Biz ReportConfident online shoppers are prepared to leave their online orders until just days before Christmas, according to new research from Saas shipping, tracking...
View ArticleTarget Eyes Holiday Turnaround on Free Shipping, Faux Fur
Author: Matt Townsend Source: Bloomberg BusinessweekTarget Corp. is betting that free shipping, more advertising and 35,000 new items will fuel a much-needed turnaround for its holiday fortunes.These...
View ArticleShe-Commerce: Lessons From The Young Women Reinventing Retail
Source: ForbesWhen Jodie Snyder and her sister Danielle Snyder started their luxury jewelry brand Dannijo six and a half years ago, they weren’t prepared for the Beyonce effect. When the pop queen...
View ArticleAre Beacons Going to Make the Holidays Brighter?
Author: Anna Bager Source: ClickzThe marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy concerns they...
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